Even if you think your market is too price-sensitive or your brand “isn’t premium enough.”
Even if you think your market is too price-sensitive or your brand “isn’t premium enough.”
❌ Stop Feeling trapped by low prices and rising costs
❌ Stop worrying that raising your prices will drive loyal customers away?
It’s time to stop playing defense and start mastering your pricing game with "The Profitable Pour"
How to reframe value: Learn how your pricing presentation impacts customer perception—and how to shift it in your favor.
The secret to seamless price increases: Discover Matteo's proven methods for raising prices in a way that feels natural (and even appreciated) by your clients.
Psychological triggers that build loyalty: Tap into behavioral insights that make your customers more loyal after a price increase, not less.
[BONUS] Workbook: "Transform Your Belief" to rewrite the stories that are keeping you stuck
[BONUS] Workbook: "The Why Game" to discover the reason behind everything you do
Don't worry. I’ve been there.
At the peak of the green coffee crisis, I was afraid to raise prices even by 5%.
But then I made a radical shift that changed everything.
And guess what?
In 2023, I raised my prices by 40% and didn’t lose a single client.
✅ My sales volume actually grew by 15%.
✅ My biggest customers? They thanked me.
✅ This eBook shows you exactly how I did it and how you can do the same.
Working harder while your margins keep shrinking?
You’re not alone.
Most small coffee entrepreneurs are running lean, fearing the same 3 things:
❌ “If I raise my prices, I’ll lose my best clients.”
❌ “Competitors will undercut me instantly.”
❌ “I don’t even know how to justify a price increase without sounding like a greedy salesperson.”
100% Guaranteed!
If you apply the strategies in this guide and don’t feel more confident raising your prices in the next 60 days, we’ll fully refund you, no questions asked.
Independent Coffee Roasters
Specialty Coffee Shops & Cafés
Value-driven Coffee Brands
Micro Roasters
Roasters selling B2C
Coffee Professionals
Coffee Artisans
Online Coffee Shops
Coffee Consultants or Coaches
⏳ Launch Offer Ends Soon
For a limited time, get the full eBook including both bonus workbooks for just €9
After that, the price goes back to €19.
❌ No exceptions.
